About Us

Our key priorities are research-based safety and effectiveness of all the ingredients in our formulas.

Vital Formulas is the developer of Balanced Trio – the first multivitamins that are formulated and grouped according to scientific vitamin combining principles.

What is vitamin combining? You’ve probably heard about food combining. The same idea applies to vitamins and minerals. Not all of them are well absorbed when taken together. On the other hand, some vitamins and minerals greatly help absorption of one another. Just like foods!

You would not eat salmon, milk and pickles together. They’re all good for you, but probably not in that combination. Same principle applies to vitamins and minerals. Why would you take calcium, iron and zinc together? It’s equally not good for their absorption.

In the process of creating Balanced Trio our team of scientists has reviewed and analyzed all available nutrient interaction data. Balanced Trio multivitamins include only well known ingredients – vitamins, minerals, fish oil, coenzyme 10 and antioxidants – nothing new here. What’s new is that they are not mixed into a barely digestible mixture. Instead, these nutrients are grouped into three synergistic formulas – Morning, Mid-day and Evening.

Our goal in creating Balanced Trio was to develop the most effective supplementation system by using the right combinations of the most bio-available forms of vitamins and minerals.

About our Ingredients

Balanced Trio includes the following seven groups of ingredients: vitamins, minerals, omega-3 fish oil, herb and fruit extracts, coenzyme Q10, carotenoids, and vitamin C complex. All these ingredients have been used in supplements for many years and have a proven track-record of safety and effectiveness. We only use ingredients of the highest quality and bio-availability – chelated minerals from Albion, pure and potent standardized herb and fruit extracts, purified fish oil, trace minerals from Concentrace, carotenoids from AstaREAL and Lyc-o-Mato, vitamins in their most bio-available forms.

About our Founder

Vital Formulas was founded by Natalia Lukina with the idea that nature and science can be combined successfully to create the most effective, natural and safe multivitamin products possible. Natalia has MS degree in Biology from the California Institute of Technology (rated the world’s number one university in the 2011–2012 Times Higher Education).

After graduating from Caltech Natalia worked at the Scipps Research Institute doing research in cell biology. At the same time she completed a 2-year professional certification program in Drug Discovery and Development at UCSD. The more she learned about the Big Pharma business, the more she was upset about the current state of the drug industry. This has led to her studies of nutrition and natural supplementation. She wanted to create safe products that would help people stay healthy and away from medications. That’s how Vital Formulas was born.